Thailand’s digital economy is a powerful engine driving the nation’s transformation — igniting economic growth, sparking innovation, and bringing Thailand to the global stage. Globally, Thailand’s high rankings in key digital competitiveness indexes underscore its leadership in the ASEAN region. The rapid growth in internet access and the increasing numbers of internet and social media users have fueled diverse digital activities such as e-commerce, digital payments, and online media. This solid foundation is mirrored in the strong projected growth of Thailand’s digital economy. In 2023, the digital economy contributed around six percent of the national GDP —approximately USD 36 billion — marking Thailand’s potential as the second-largest digital economy in the region.
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