The digital economies of ASEAN, and Thailand, especially, are expanding. According to e-Conomy SEA 2020 Report, the total number of internet users in ASEAN grew from 360 to 400 million between 2020. This is compounded by the fact that the COVID-19 pandemic induced a vast number of people to turn to online digital services for the first time. Most importantly, the report highlights that 94 percent of new users will continue to use digital services even after the pandemic.
Thailand’s digital economy is expected contribute 25 percent of the country’s GDP by 2027, driven by the growth of e-commerce, and enabled by high internet and mobile penetration, as well as choices of e-payment systems.